Gen is a rarity today — a producer/songwriter/composer who can jump from genre to genre with equal ability, as evidenced by his diverse body of work. However, he is not merely versatile. He commands respect with each of his forays into varying genres, be it Pop, R&B, Latin, Rock, Gospel, Dance, Advertising or Soundtrack work.
His career has included Grammy-nominated work on R&B artists Mary J.Blige and Aretha Franklin as well as Contemporary Gospel artist Phase II, worldwide hits, “Aqui Estoy Yo,” by Luis Fonsi, which won him a Latin Grammy for Song of the Year, #1 Hit “Don’t Say Goodbye / Si Tu Te Vas,” by Paulina Rubio, the hit “Respira” by Luis Fonsi, rap song, “Yummy,” by Chelo featuring the legendary Too Short, and his dance success with Diana Ross. Gen’s first foray into the Latin market with EMI Latin’s DJ Kane garnered him a Grammy nomination for Producer of the Year.
Gen plays keyboards, guitars, bass, and does all his own programming and engineering. He is classically trained and has studied formal orchestration. Much of his instrumental and scoring work can be heard in shows such as Criminal Minds, Jersey Shore, America’s Next Top Model, Pimp My Ride, Cribs and Shameless to name just a few, and he has scored full-length documentaries.
Gen also focuses on developing new artists. He has landed deals for artists with MCA Records, Yab Yum Records, Edmonds Records Group, J Records, Sony/BMG Records and Universal Records. His record company, Agenda Records, is a one-stop shop for everything from songwriting to production to final mixes and masters, and has expanded to music video production, editing and color correcting. Several of his videos have been in heavy rotation on MTV. After splitting his career between LA and NY, he has returned home to Seattle, WA, where he has built a new studio and is currently developing new artists, writing songs and scoring shows for Shanghai-based NYSH TV.
